CONTENT MARKETING
I am a believer in the four S’s (Serve, serve, serve, sell!). When your brand or business invests time, resources, and intention into creating valuable (and primarily free!) content via podcasts, blogs, social content, e-books, digital downloads, etc., you fuel brand awareness, drive engagement, build loyalty, and prime your growing audience to choose you when they are ready to purchase.
content is king, but
distribution is queen
You may have a killer blog, but if no one sees it, isn’t it just a glorified journal? With content marketing, we position meaningful breadcrumbs (i.e. recipes, e-books, tutorials, etc.) where your target-customers spend their time online (Reddit, Youtube, Blogs, Podcasts, Pinterest, Instagram, etc.). Then, we utilize your marketing channels, SEO optimization, paid ads, and cross-brand promotion to attract and grow your audience. Serve, serve, serve, then you’re primed to sell.
CONTENT marketing DRIVES BRAND AWARENESS, trust, & BUILDS CONNECTION
Engaging, Community-Driven, Educational Social Content for Solly Baby
(content strategy, copywriting, design)
40 Days of Affirmations | SMS Automation Series
Zero-Party Data Initiative for Solly Baby
(content strategy, channel management, copywriting)
create unique customer journeys
with multi-level content marketing funnels and channels.
Local Milk Food Blog (Closed 2020)
(content producer, associate copywriter, editor)
Beth Kirby Education Website (Closed 2020)
(branding, strategy, design via ShowIt, copywriting)
Beth Kirby Instagram
(content strategy, design, associate copywriting)
Beth Kirby / Local Milk Pinterest
Creative, Inspiring, Actionable Pins
(strategy, design, copywriting)
Local Milk Free Downloadable E-Cookbook (Lead Generation Freebie Product)
(content strategy, design)
Beth Kirby Basic Business Plan and Worksheet
(Lead Magnet)
(content strategy, design)
Local Milk Interactive Paris Google Map Guide
(Lead Magnet)
(content strategy, design)
Local Milk Lightroom Preset Collection
(Digital Product)
(marketing strategy and design)
LIVE Instagram Webinar with Beth Kirby
(content strategy, design, copywriting)
Raw Milk Podcast
(producer, content strategy, design)
Beth Kirby Self-Publishing Starter Kit | Cookbook Edition (Digital Product)
(product development, design, copywriting, marketing strategy)
drive customers toward high-dollar propositions
when you build trust and brand awareness with content marketing and ancillary product.
The Art of Instagram for Creative Entrepreneurs
(Digital E-Course Product)
(Course designer, marketing designer)