EMAIL & SMS marketing
Is your business experiencing declining organic reach, rising ad costs, and ultimately, a lack of control over your audience on Facebook and Instagram? Unlike in the 2010s, relying on these channels is now a risky strategy for sustained business growth. When your marketing efforts drive leads towards owned-channels like email and SMS, you get to choose who sees what and when. And this is where real growth and retention can begin. P.S. When you work with me, you don’t just get a strategist, copywriter, designer, or data analyst—you get all of the above.
klaviyo? mailchimp? flodesk? hubspot?
You name it, I can optimize it. I’ve been working in Email Marketing for over a decade and am an expert-level strategist and content creator for this cost effective channel. I firmly believe email and SMS are the meal ticket when it comes to ROI. No algorithm, no PPC, no affiliate risk, no one-size-fits-all strategy necessary.
A FEW WAYS I CAN IMPROVE YOUR STRATEGY AND MAKE A MEASURABLE IMPACT
AUDIT & SCOPE
Taking my years of knowledge and experience I can perform channel audits where I collect data on your email & SMS performance and then make recommendations for improvements based on your goals.
lead generation
How do you grow your audience? A few pathways are offering exclusive or early access to products, referral programs, discounts, paid ads, and opt-in content. Let’s get these growth tools in place and boost your subscribe rates!
retention
Acquiring new subscribers is one thing. Keeping them engaged and converting while minimizing their churn rate is another ballgame! Retention programs and hyper-personalized content and journeys can help you keep your best customers longer.
BEST PRACTICES
A few small but meaningful tweaks to your current campaigns, templates, and strategy can, together, make a big impact on your performance metrics. I use my years of experience to dial in everything from subject lines and graphics to sending frequency and test, test, test along the way for optimum return.
automations & journeys
Automations are emails that send based on pre-determined triggers or actions, and if they aren’t already making up 25-50% of your revenue attribution for email, we have work to do! Flows are a key component of the customer journey. Speaking of, have you ever made a journey map for your target audience? I can help you there.
CALENDARS & CREATION
Engagement metrics help us understand how often your audience wants to hear from you (as well as which days and times!). I can help you build an email campaign calendar that aligns with your revenue goals and overall marketing strategy. From there I can outline the campaigns for your design team, or handle execution myself!
