ART DIRECTION

85% of art directing is creating a vision based on the goals of the project and then overseeing it’s execution. The other 15% is knowing, in the words of David Rose, what is “not correct.” The wrong hair, backdrop or a forced-looking flat-lay can throw off a project quickly, and those missteps add up to content that doesn’t hit the mark. That outcome costs you current and future money. I will help you take the right visual steps the first time, with the perfect team to execute that vision.